Project
Lumi Dental
Case study
Lumi
Dental
Website design · UX/UI · Development
A premium dental clinic concept combining editorial elegance, clear treatment categories and a direct path to appointment booking.
Visual identity
A consistent
visual brand language.
Deep burgundy, warm ivory and gold details create a distinctive premium identity, supported by elegant editorial typography.
01
Colour palette
#FFFFFFPure White
#FBF4EFWarm Ivory
#C78B3EDental Gold
#4D0013Deep Burgundy
02
Project typography
Aa
Playfair Display
Headings and elegant accents
Aa
DM Sans
Content, navigation and interface
03
Tools
Ux
UXContent architecture and user journeys
Ui
UI DesignComponent system and responsive views
F
FigmaInterface design and prototype
Ps
PhotoshopVisual asset preparation
Project challenge
Premium without
the distance.
The concept needed to combine an exclusive clinic image with warmth and reassurance, while making the four core specialisations immediately accessible.
Project goals
The smile at the
centre.
Every interface element supports readability, brand credibility and a simple, natural user experience.
Building trust
Minimalist design, professional photography and clear communication.
Clear service offer
Implantology, orthodontics, aesthetic dentistry and prevention presented in a clear system.
More bookings
Visible calls to action leading directly to appointment booking.
Full responsiveness
A consistent experience across phones, tablets and desktop screens.
Key subpages
Selected project
views.
The homepage and services page create one coherent journey: from the first impression, through treatment discovery, to booking an appointment.
Homepage
An editorial hero with a central portrait, strong CTA, patient rating and shortcuts to four key specialisations.
Services
A clear presentation of four treatment areas, supported by imagery, key benefits and trust-building reasons to choose the clinic.
Responsive design
The full experience
on a smaller screen.
The mobile version preserves the elegance of the desktop design while arranging content into a natural vertical rhythm and guiding users towards key services and booking.
Strong opening
The logo, brand promise and appointment CTA create a clear hierarchy above the fold.
Clear services
Four core specialisations are arranged in a transparent grid designed for mobile.
Touch navigation
A large menu button and generous interactive areas make one-handed use comfortable.
Trust signals
Patient ratings and the clinic’s experience remain prominent on a smaller screen.
People first
Large, natural portraits make the clinic feel more human and trustworthy from the very first moment.
Clear expertise
Specialisation, experience and treatment scope are visible without opening additional screens.
Consistent profiles
Every specialist follows the same system, making the team quick to understand and compare.
Trust before the visit
Patients know who will take care of them and what to expect before making contact.
